Stephen Wilkes’s latest ad for SAP launches this week. The image is inspired by Wilkes’s personal series “Day to Night” and features the Shanghai skyline. The ad is part SAP’s ongoing global campaign “Run Like Never Before” which launched in April this year.
Read more about Stephen Wilkes’s new SAP photograph
SAP has launched their new global campaign “Run Like Never Before” this week with digital and print ads breaking In the US, Germany and Brazil today. Working closely with the Ogilvy NY creative team Stephen Wilkes photographed the visuals in various locations around the world including Shanghai, Mumbai, and Hong Kong. The colorful and graphic imagery highlights the speed with which SAP’s suite of technology helps companies do better business. According to Chris Curry, Ogilvy creative director who was quoted in NY Times, “the imagery represents all categories that SAP is involved in…we’re talking about some pretty abstract technologies…”
See more of Stephen Wilkes’ photography here.
Client: SAP
Agency: Ogilvy NY
Group Creative Director: Chris Curry, Senior Partner
Creative Director: Mark Girand, Senior Partner
Senior Art Director: Luke Hughett
Senior Copywriter: Sean Lee
Senior Content Producer-Art: Jamie Stern
Photographer: Stephen Wilkes
