December 15, 2010
Pepe Jeans London has been designing and customizing jeans since 1973. London designer Nitin Shah and his brothers, Arun and Milan, started the company in a stand in Portobello Market. Today Pepe Jeans London trades in 60 countries on 5 continents with over 300 stores internationally. Kate Moss, Cristiano Ronaldo, Sienna Miller, Ashton Kutcher and more have modeled in Pepe Jeans campaigns. To tell the story of their brand, Pepe Jeans commissioned Serial Cut to create a vintage-style video.