Decon refreshes NBC Universal’s “Green Week” PSAs in three new spots. The spots are part of “Green is Universal,” NBC Universal’s environmental initiative that promotes green content to viewers and online users as well as sustainability throughout all of the company’s practices. Decon’s PSAs deliver the message that small changes can have a huge impact.
NBC Universal is pledging a commitment to sustainability through their “Green is Universal” initiative. In addition to twice-yearly pushes to promote green content to viewers and online users, NBCU has pledged to bring sustainable practices to all their operations. To promote the initiative, NBCU approached Thornberg & Forester to create promo-like spots for internet and television ads.