Am I Collective Drives Mini-Cooper Through the Ages

Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.

After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.