Emir Haveric recently photographed Mercedes-Benz’ new GLA Concept that debuted at the Shanghai Motor Show last week. He captures the compact SUV’s futuristic design and modern sleekness, legitimizing all the hype that’s built up around the car. The GLA Concept is expected to arrive sometime in 2015.
This weekend Mercedes-Benz Drive-Thru is revolutionizing the in-car dining experience. With the help of Jason Bruges Studios and food artists Sam Bompas and Harry Parr, Mercedes-Benz has re-imagined what was a nostalgic task of convenience and transformed it into a sensory experience unlike any other.
From September 14th thru the 16th they have transformed the Old Selfridges Hotel in London into a display of a fusion of the utmost innovations in art, food, and design, complete with rollerblading waitstaff. This staging of creative minds is being used to celebrate the release of the new Mercedes A-Class now available in the UK. Anders Sundt Jensen, Head of Brand Communications at Mercedes-Benz says, “With it’s highly-emotional and progressive design, the new A-Class is all set to bring the trend toward monotony in the compact car segment to an end”. This seems to be the theme of the weekend, inspiration through innovation.
Emir Haveric photographs the campaign for the new Mercedes-Benz C250 Coupé Sport. Haveric has collaborated with the car company on several occasions in the past. The latest edition to the C Class line of Mercedes combines comfort and luxury in a sleek two-door sedan. The car comes with impressive torque, which is highlighted in the ad. While the background blurs by, the C250 stays in focus showing off its stunning features and design.
See more of Emir Haveric’s photographs for Mercedes-Benz
Mercedes-Benz replaces the Daimler technology magazine HighTechReport with new biannual publication Technicity. Besides including news from inside Daimler, the magazine also offers the latest in technology, innovation, and research and development in a global context. Technicity is published in German and English and distributed worldwide.
Joel Micah Miller shoots for the debut issue on location in Berlin, Germany for the cover and lead story “E-City Berlin.” The article explores how the German capital is pushing the envelope for electric mobility. Thomas Weber of Mercedes-Benz Cars Development tells Technicity, “There’s no question any more as to whether electric drive systems will take their place beside combustion engines; it’s only a question of when this will happen.”
View the full Technicity cover and more E-City Berlin images by Joel Micah Miller
After three years of the current S-Class, Mercedes-Benz recently launched the much-anticipated S400 Hybrid. With the world’s first lithium-ion battery in a car and a 29 miles per gallon fuel efficiency, it is the forerunner of luxurious emission-free mobility. Emir Haveric combined stunning photography with CGI to produce the Mercedes-Benz global campaign of the S400 Hybrid.
