Douglas Friedman Photographs the New Melissa Store

Douglas Friedman captures the new Melissa Shoes store in SoHo, New York City. The gallery-like space is the first American store for the Brazilian footwear brand, known for its colorful PVC jelly shoes and high-end design collaborations. Past collaborations include designers Vivienne Westwood, and Thierry Mugler, and architect Zaha Hadid. Recent collaborations with designers Jason Wu and Gareth Pugh are available in the new store.