July 18, 2011
Inspired by the FRIENDS WITH YOU-customized car for Pharrell as well as their epic “Skywalkers Parade” for Toyota at Art Basel, Publicis London asked FWY Studios to create a pop-up carnival for Malibu Rum. Seeking a partner to actually bring it about, Decon – the idea shop, production company and record label – stepped in to make the magic come to life. Working with Publicis London, Decon did all of the production for the film, constructed a portable float inspired by FWY, cast 150 people (including some real fans), pulled on their music resources for live performances and DJs, and rolled out a buzzing social media campaign to ensure everyone would come. Once shot, Decon oversaw all of the post-production including the music supervision. The end result was a real-life party complete with fireworks and a 30 and 60 second spot for for various online spots. This makes us want to party with Malibu too.