March 29, 2012
Sam Robinson photographs the new global campaign for Lufthansa. The airline is transforming itself from a focus on business travel to serving everyone. The campaign introduces their new look and their new slogan “Nonstop You” which features a greater importance on the customer. Robinson was commissioned by Kolle Rebbe to create the imagery for the campaign.
Read more about Sam Robinson’s photographs for Lufthansa
November 2, 2010
Florian Geiss continues his long relationship with Lufthansa, shooting their international print campaign and directing interactive media. Lufthansa is the largest European airline and fifth-largest overall in terms of number of passengers carried. The campaign highlights Lufthansa’s eFly services, their numerous flights, and low fares. Geiss’ images hit an emotional note, showing the sense of adventure that Lufthansa enables.
Geiss has traveled around the world for Lufthansa, shooting the carefree couple (shown above) in Italy, and other campaigns in Los Angeles, Frankfurt, the Grand Canyon, and more. Thanks to his longstanding relationship with Lufthansa, the look of Lufthansa’s advertising is instantly recognizable and has become signature to the airline carrier. Says Geiss, “It’s a great pleasure to work with the agency and client. Together we created the look of the Lufthansa ad, a consistent feel that’s always very lively, positive, and light.”
View more from the Lufthansa campaign by Florian Geiss