September 16, 2010
Liz Claiborne’s “Now” fall campaign recently debuted. The clothes are modern but traditional with outfits that can go from work to play. Robb Aaron Gordon explored the streets and architecture of Dallas, Texas to capture the natural, relaxed looks of Liz Claiborne.
Says Art Director Juli Hart, “[Robb] has a great eye for composition. His lighting is painterly and brings the clothes alive while giving depth to the model. He has this fashion edge but the model’s attitude is very candid, loose, and happy, so you have these two elements working together to give it that special feeling.”