October 30, 2009
Last night amidst flashing neon billboards, Shepard Fairey set up shop in the middle of Times Square to perform a live installation for the Obey x Levi’s Fall/Winter 2009 collection. A crowd gathered to watch him wheat paste his signature posters onto a fabricated wall in the center of the busy intersection as dozens of cameras flashed and recorded to document his work in action. The event was a far cry from his beginnings as a street artist on the run from authorities. Free from persecution, Fairey seemed relaxed as he would turn to his assistants and ponder aloud which piece to paste next. He joked, “I’m not using to having this much time.”
After the installation was finished, Fairey was at the Levi’s Times Square store to sign limited-edition posters for fans who had been queuing up on the sidewalk along store. Four beautifully produced posters were given to customers who purchased any item from the Obey x Levi’s collaboration line.