April 12, 2012
Sarah J. Coleman creates an inspirational bridal gown for Kellogg’s new Special K. The new advertising campaign promotes the cereal brand’s custom weight management plan for brides-to-be. It is part of Special K’s larger campaign, named “What Will You Gain When You Lose?” that promotes weight loss through its products.
Read more about the design details of Coleman’s dress for Special K
March 20, 2012
Nomoco illustrates the new campaign for Kellogg’s Special K. The cereal is marketed as low-fat and reportedly promotes weight loss. The campaign’s tagline reads, “What will you gain when you lose?” Elements in nature such as a peacock and red fish are drawn to imply confidence, courage, and optimism. Nomoco says that she thought of nature when drawing, “its gracefulness and deep energy within living creatures.” The colorful illustrations were drawn with ink on paper.
See another illustration by Nomoco for Special K