Thornberg & Forester Create ING Billboard in Times Square

Thornberg & Forester develop a digital billboard for ING Direct’s newest marketing campaign. The LED billboard in Times Square promotes the financial institution’s latest offering, MONEY, a debit card/online banking account for teenagers. The billboard is part of a broad campaign that also includes a Facebook page, a series of online ads and kiosks in malls in Los Angeles, Chicago, Atlanta, and Paramus, NJ. Fans that sign up are entered for a chance to win MacBooks, iPods, and cash.