November 8, 2010
New artist Shotopop works with JWT Paris to create fairytale illustrations for the new Hydralin campaign. The French cosmetics company markets themselves as a company that caters to all ages. The campaign consists of four images reflecting different age segments, with a fifth image that contains the entire range.
Shotopop drew inspiration from classic fairy tales for the feminine look. Less is more when it came to balancing the mix of illustration and photography for a harmonious composition. Shotopop comments, “They wanted the models to be the main focus, so the illustrations were to be made quite subtle, and we were asked to try to nail the look by using as few elements as possible.”