Craig Ward for Hennessy

Craig Ward collaborates with Droga5 to bring to life Hennessy’s new “Wild Rabbit” campaign. The multi-media campaign combines animations, murals, tv spots, and posters for promotion across the United States. “Wild Rabbit” represents “the thing that we all chase but never catch.” The idea behind it is the relentless drive to realize one’s dreams and aspirations.

See more stills and two animations by Craig Ward for Hennessy