Zach Gold shoots the campaign for the Ford B-MAX on location in Barcelona. The B-MAX is a new kind of car with rear sliding doors, no B-pillars and more room. The concept for the project was to show how large the interior of the B-MAX is and that’s where the Olympic diving pool and stuntman come into the picture.
Zach worked with Karin Onsager Birch, Serge Pennings and Steve Clarke from BlueHive (UK). The talent was stuntman Bobby Holland-Hanton who has done work for the Batman, Thor and James Bond films. Zach and BlueHive tried a few different ideas but decided on the see-through view of the B-MAX opening into a shot of the diver.
Shilo worked with Ford and Team Detroit on a campaign to launch the new Ford C-MAX Hybrid. Team Detroit identified Shilo because of the project for the ambitious production, VFX and post-production it required.
The campaign includes a series of broadcast spots, short brand films and other cross-media campaign assets featuring La Linea of the popular Italian animated series. “La Linea is generally known to be a masterpiece of animation,” Arthur said. “From the beginning, we were very focused on the direction of La Linea’s actions, especially given the importance of the transition to live-action,” Jose explained. La Linea’s agency, Quipos, worked with Shilo director Jose Gomez and executive producer Arthur Portnoy to give the character life.
Two of four :30 television spots recently launched with more spots and content debuting next year. Head on over to Shilo’s portfolio to watch the second television spot.
Ford continues its sponsorship of the top-rated television show American Idol. Millions of viewers tune in each week to watch aspiring singers pour their hearts out to judges and then vote for their favorites. This season Ford introduces the Ford Music Video Challenge, offering viewers the chance to win a 2011 Ford Fiesta by watching a Ford sponsored weekly video and answering the accompanying trivia questions.
Tristan Eaton contributed to a segment of the Ford Music Video Challenge, creating 5 splashy designs for the Ford Fiesta that celebrates the vibrant new color range and enhances the curves. Each American Idol contestant donned white suits, hopped into a Ford Fiesta, and wielded a paintball gun “applying” said designs to the vehicles to the tune of “Tick Tock Boom.”