Ilovedust collaborated with Wieden + Kennedy NY on branding for ESPN’s Winter X Games. The action sports event took place in late January in Aspen, Colorado. As part of the multi-media project, Ilovedust created two 30-second animated spots. ESPN provided athlete footage that the design studio created art for in an interactive flash execution. The spots aired on television as promotion for this year’s games.
Ilovedust collaborates with Wieden + Kennedy NY for an exciting, multi-media branding for ESPN’s Winter X Games in Aspen. The design studio worked with the team at Wieden + Kennedy to create a multi-facetted campaign consisting of two 30-second animated spots, a course map, for the interactive site and custom posters featuring action sports’ biggest names, including Sebastien Toutant. The campaign blends rich illustration in Ilovedust’s signature style with photography from previous Winter X Games.
The Winter X Games will air January 26- 29th on ESPN.
Austin Merrill reports for Vanity Fair’s online section “Fair Play” about ESPN’s expanded coverage of the 2010 World Cup in South Africa. ESPN enlisted Wieden+Kennedy for the ad campaign that features work by Am I Collective. 32 murals by Am I Collective (one for each team) will appear on billboards and more in cities such as New York, Los Angeles, and Chicago.
I sat down yesterday evening to converse with Jamie Chung about his recent sojourn across America for ESPN magazine’s October issue, “The Body.” As I’m talking to Chung, he’s in the middle of building a cityscape out of cellular phones. Keep in mind, he has just returned from a two-month trek across the nation the capturing the stresses, injuries, and strengths incurred on athletes’ bodies. It’s clear that Chung never rests and that his work is in demand.
From August through the end of September Chung traveled back and forth from New York to Iowa, Florida, Washington, Nevada, Colorado, North Carolina, South Carolina, Georgia, and California photographing athletes’ hands, feet, ears, lips, jaws, heels, and more. He was in athletes’ homes, training centers, and even a Nascar pit, which Chung adds, “was not made for humans.”
ESPN photo editor Amy McNulty on why she chose Chung for this arduous project: “We decided to go with Jamie because we loved his portfolio for it is whimsy, creativity and intelligence. He was exactly what we were looking for… And since he is a so young, we had a feeling he could handle the breakneck travel schedule.”
