March 1, 2011
Sergio Kurhajec collaborates with Eileen Fisher for the third time, capturing their Spring 2011 advertising campaign. He previously shot their Spring 2010 and Fall 2010 campaigns. The goal was to capture the clothing line’s Spring collection in a fresh and new light. Kurhajec updates the simple and clean style of the Fall 2010 campaign and while maintaining the Eileen Fisher aesthetic.
See more of Sergio Kurhajec’s images for Eileen Fisher
March 19, 2010
Sergio Kurhajec shot the spring 2010 campaign for Eileen Fisher, an eponymous woman’s clothing line of simple and timeless design. Says creative director Martin Bone, “At Eileen Fisher we’ve shifted our direction away from locations and back to the studio so that we can focus on the clothes with no distractions – just a simple direct connection between model and viewer, with just a touch of attitude. Our set is experimental and highly collaborative, Sergio brings great energy, creativity and insight to the process, all without ego or drama, which is vital given our tight shooting schedule.”
View more from the campaign and learn what Ellie Thoren has to say about Sergio