April 22, 2010
The Selby Smiles for the Spring/Summer 2010 Converse Jack Purcell Campaign
The Selby traversed America from coast to coast for the Spring/Summer 2010 Converse Jack Purcell campaign by Anomaly. The signature Jack Purcell navy crescent on the toecap forms the smile for each campaign model, similar to the smile that Canadian National Badminton Champion Jack Purcell displayed when playing Badminton. Says Anomaly creative Dennis Payongayong, “We wanted to tell a story of interesting individuals in their environment surrounded by interesting stuff. We felt that people who wear Jack Purcells are just as interested about the curation of their lives as much as what’s on their feet.”
The campaign stars Harry McNally, Mirabelle Marden, Charlie Casely-Hayford, Clark James Gable, and Skye Forsyth-Peters. The five well-rounded individuals were chosen on the basis of their background, personality, and ongoing projects. McNally runs and designs his clothing label, Pegleg. Marden is the founder of the Rivington Arms gallery in New York. Casely-Hayford and his father Joe design an eponymous menswear line in the United Kingdom. Gable spends his days surfing and riding motorcycles. Forsyth-Peters is working on developing a TV show for MTV.
