Joey L. films his father in a new short for Coca-Cola. The film, called “The Perfectionist,” features George Lawrence as he restores a vintage Coca-Cola machine. The elder Lawrence has been restoring them for over twenty years. What started as a hobby has now become a profession that has won Lawrence admiration from collectors worldwide.
Shotopop has executed the second portion of print visuals in Coca-Cola’s summer campaign. Working with Leo Burnett and Shanghai-based photographer Jonathan Tay, the London creative duo fabricated fantastical worlds for bungee jumping and surfing.
Coca-Cola introduces it’s Coca-Cola Zero “Wild health” campaign to China. Coca-Cola Zero boasts its zero calorie and zero sugar features, made with artificial sweeteners Aspartame and Acesulfame Potassium (Ace K). Coca-Cola Zero gives calorie and sugar conscious consumers an alternative choice to the traditional Coca-Cola recipe.
Ruud Baan caught models Carlos Koo and Miranda Louey in high-energy motion, their intense action is amplified with red energy lines and icy graphics. Says Baan, “We shot every moment meticulously until we had the right pose and attitude. We wanted the models to jump and box but still look relaxed and not forced.” The eye-catching red and black campaign can be seen in print, on billboards, and over the web all over China.
More news from Copenhagen: The Hopenhagen campaign from Ogilvy continues to blanket the city and other parts of the world as COP15 Climate Change Conference continues. Hopenhagen is “a movement to empower citizens to help create a better future for our planet by working together to combat climate change.” Global partners in the Hopenhagen campaign include Coca-Cola, Siemens, and SAP.
Andrew Bannecker worked on a series of posters for Coca-Cola that are displayed throughout the city as COP 15 is underway. The posters can be seen anywhere from on the sides of bus stations to giant billboards stretched across building facades.
The posters’ themes deal with Coca-Cola’s three main initiatives for sustainability: water conservation, recycling, and PlantBottle – a renewable, recyclable, plant-based plastic used in Coca-Cola bottles.
Comments Bannecker, “It’s seems clear that with the current environmental changes facing us, something needs to be done now. I hope that Hopenhagen will be a catalyst.”