March 10, 2010
Tristan Eaton Respects the Pouch
The March/April 2010 Communication Arts Interactive Annual is for sale on newsstands now. Featured in the magazine is Capri Sun’s “Disrespectoids.” The tagline for the campaign is “Respect the pouch” and the Disrespectoids are “a motley crew of kids who innocently but foolishly ‘disrespected’ the pouch and were transformed into physical representations of their disrespect.” Working with Ogilvy & Mather, Tristan Eaton designed the 10 Disrespectoid characters that are the center of the campaign.
Learn more about the campaign and view all of the characters
