January 7, 2010
The Communication Arts 50th anniversary Advertising Annual is out! Juror Paul Little, Creative Director at TBWA/Vancouver, said “…the most innovative work is in the online and integrated categories.” One of the big winners in the integrated categories is Crispin Porter + Bogusky’s “The Flame” body-spray campaign for Burger King. The campaign was accompanied by wild postings, online banners, live TV commercials and an online and mobile tool at firemeetsdesire.com, a site designed to help you get your game on once you got your “flame on.”
B&A is proud to announce that Kareem Black has recently joined the agency. New artist Kareem Black shot the print component of CP+B’s Burger King campaign, capturing Burger King’s spokesperson “The King” in various alluring tableaus where he beckons the viewer to experience ”The Flame” body spray scent. With a hint of flame broiled meat, the scent is sure to drive some people to the point of salivation.