April 4, 2012
Thornberg & Forester collaborate with BBDO Atlanta on a billboard in Times Square for AT&T. The LED billboard promotes AT&T’s new 4G LTE service in New York City. The animated campaign appears on the American Eagle billboard, for whom Thornberg & Forester have previously created two other campaigns. Thornberg & Forester worked on the billboard from concept and design through to animation. The design team’s familiarity with the space and technology allowed them to focus on the creative aspect of the campaign.