Justin Hollar gets into the holiday spirit with three new cinemagraphs for Anthropologie. Each one highlights a different outfit for the season. The inspiration was ethereal, soft, optimistic, and magical. Hollar shot the cinemagraphs at a mansion in New York City.
David Eustace captures the breathtaking landscapes of Scotland for The Anthropologist. Eustace was approached to create an original project for the opening of the site’s third season. “Highland Heart” is a photographic tribute to the Highlands and Hebridean Islands of his homeland and ancestry.
Tatiana Arocha collaborates again with Anthropologie on a new video, “Scarf Scenes.” The live-action stop-animation video shows five different ways to wear a scarf. Arocha shaped the narrative around a girl who leaves her home for a walk in the park and finds the scarf has a mind of its own. Arocha previously created a stop-motion video of Anthropologie ornaments for the holiday 2010 season.
The stop-motion technique on Arocha’s previous video was limited by the set’s miniature scale. For this video, she was able to play with perspective and scale to make the scene around the model as dynamic as possible while changing the backgrounds on camera. Arocha’s concept was to bring an Anthropologie window display to life. She used wallpaper they decorate with and sell in their stores, as well as objects like the mushrooms, a bunny, and a jackelope that are also available for purchase. Arocha approached the set design much like she creates her illustrations, by “using many different media and borrowing from different sources to create scenes that are somewhat fantastical but still feel real.”
“Scarf Scenes” is airing now on the Anthropologie website.
Director & Set Design: Tatiana Arocha
Animator & Art Director: Kaori Sohma
Art Director: Jamie Allison
Producer: Lina Watanabe
Photogrpher: Ryan Scott
Fashion Stylist: Pia Panaligan
Hair & Makeup: Christina Reyna
It all started with the Chateau Marmont. A young teenager from Glasgow hears stories of the legendary hotel from her father and his friends who travel for work. “One day,” he promises, “you and I will have lunch at the Chateau Marmont.” Months later, they pack their bags and head to the city of angels for a road trip that neither one of them will ever forget.
For three weeks, David Eustace and his 16-year-old daughter Rachael traveled from Los Angeles to Eustace, a small town near Dallas, Texas. They passed through Death Valley on the way to Las Vegas, then headed north towards Boulder City and Lake Mead. They continued their journey east to Albuquerque, New Mexico, and then further past Amarillo and Wichita Falls, Texas until they reached their namesake destination.
Throughout the trip they documented their journey with snapshots, videos, journals, and keepsakes. All of these mementos are assembled together onto Anthropologie’s theanthropologist.net, the brainchild of creative director Trevor Lunn. The site “is an online space for inspiring works and inspiring individuals.” Film-maker and photographer Andrew Zuckerman and director Jane Campion are also featured.
Anthropology is the study of human beings, and for those three precious weeks David Eustace and his daughter Rachael experienced a sometimes silent but nevertheless eye-opening study of each other.