March 14, 2011
Justin Hollar photographs the Spring 2011 campaign for Americanino DENIM. The Colombian-based brand is known for their trendy and functional designs aimed at 18 to 25 year olds in Colombia and Latin America. The campaign is called “Paint the World Denim.” It encourages fans to promote the brand through social media sites like Facebook and Twitter. Hollar photographed models in the brand’s clothing on locations in Williamsburg, Brooklyn. The jeans, leather jackets, and basic t-shirts are worn in casual and relaxed settings showing the clothes as easy and wearable.