June 21, 2012
Shotopop worked with TBWA Shanghai to create an unconventional media piece for Adidas as part of their ClimaCool campaign. The pair created a mixed media collage of London and integrated pack shots of the shoe and David Beckham to create a dynamic, layered pop up in just 72 hours.
Agency: TBWA Shanghai
Art Director: Kevin Lunsong, Alex Avis
Account Director: Lauren Rodwell
Agency Producer: Doris Zhang
April 23, 2012
Zach Gold photographs recent campaigns for Adidas, Ubisoft, and Dominic Louis. Gold shot two campaigns for the sportswear company, including a women’s campaign and a second campaign with martial arts star and actor Jet Li. He also shot campaigns for the Ubisoft video game “Assassin’s Creed” and up-and-coming designer Dominic Louis.
Read more about Zach Gold’s recent photography campaigns
November 9, 2011
Zach Gold captures Chinese actor and martial artist Jet Li for the 2011 Adidas Wu Ji campaign. Gold was commissioned by the sportswear Company and TBWA to shoot four images for the campaign. Wu Ji is a line created by Adidas in partnership with Li. The campaign focuses on Li and his remarkable life and milestones. The first milestone highlighted is the 1975 National Wu Shu competition at which Li took first place at age 12 and then went on to win six times. The second milestone is Shaolin Temple, Li’s first major film production.
Read more about Zach Gold’s photo shoot with Jet Li