Thornberg & Forester has developed a new film entitled “Word of Feet” for Dansko, a leading maker of comfort footwear. Dansko and branding agency Toth + Company first came to T&F after seeing their brand film and work for the GEL Conference.
Ilovedust created an animated spot for Ray-Ban based on iconic print illustrations by Los Angeles based artist James Jean. The spot sees a young woman dive into a strange and magical world powered by her plaid Ray-Bans. The animation is part of a worldwide campaign which includes print, web, and in-store branding.
Japanese apparel retailer Uniqlo uses animation in their latest holiday campaign to capture consumer attention. Ilovedust was one of the seven animation artists Uniqlo commissioned to help with the mystery “GIF box” project.
Warner Bros Pictures sought out 3D marketing options to convey the experience of this new technology and tapped Nels Israelson for the role. Since Nels had worked on several recent campaigns with the studio, WB was aware he’d been doing R&D on improved 3D lenticular capture techniques. WB’s SVP of Theatrical Marketing Massey Rafani contacted Nels and within a few days he and his team were set up in Wellington, NZ. Nels worked with the actors and 3D specialist Grayson Marshall to create defining character moments within the restrictions of the 3D capture process. The actors had to hold still for several seconds as up 72 perspectives were shot. Screenwriters Fran Walsh and Philippa Boyens participated in the photo sessions with on-set feedback and direction.
Madrid-based design studio Serial Cut™ has released their first book, ExtraBold, a retrospective of their work over the last 13 years. The 320 page book showcases more than 150 projects and contains augmented reality technology accessible via an iPhone app. The app accesses 18 virtual figures, 14 “making of” videos, 16 commercials, 11 zoom images and three navigable websites. The studio also invited nine designers from around the world to make a reinterpretation of a Serial Cut™ piece.
Shilo worked with Ford and Team Detroit on a campaign to launch the new Ford C-MAX Hybrid. Team Detroit identified Shilo because of the project for the ambitious production, VFX and post-production it required.
The campaign includes a series of broadcast spots, short brand films and other cross-media campaign assets featuring La Linea of the popular Italian animated series. “La Linea is generally known to be a masterpiece of animation,” Arthur said. “From the beginning, we were very focused on the direction of La Linea’s actions, especially given the importance of the transition to live-action,” Jose explained. La Linea’s agency, Quipos, worked with Shilo director Jose Gomez and executive producer Arthur Portnoy to give the character life.
Two of four :30 television spots recently launched with more spots and content debuting next year. Head on over to Shilo’s portfolio to watch the second television spot.
ilovedust and Cartoon Network joined forces to create a two minute music video to celebrate the network’s twentieth birthday. The UK-based design studio brought in 14 people over a period of three months to put together the animated short. The video features over 100 CN characters from shows over the years, quite a monumental task. Everything was first roughly created in Flash and then composited in After Effects with final effects and color.
The epic video premiered on Cartoon Network on October 1st and features original music by Mad Decent. The video is taking on a life outside of television and is also available for download via iTunes, Xbox, Amazon.com.
12foot6 and a beef curry stew-drenched Rexley announced this month that the hilarious Dog Judo web-series has released its very first Apple app. Dog Judo, which began as an advertising campaign for Virgin Mobile in 2004, has since taken on a life all its own in this flash-animated web-series. These canine judo enthusiasts are the creation of the co-founders of 12foot6, Dave Anderson and Tom Motimer, and the comic stylings of Andrew Kelleher and Barry Evans.
Thornberg & Forester collaborate with Razorfish on the new Samsung Galaxy S III campaign. The new smart phone features a touch screen, increased storage, wireless charging, and a voice assistance program. The design team was selected by Razorfish to create 2D and 3D assets and animation for the campaign launch.
Thornberg & Forester collaborate with BBDO Atlanta on a billboard in Times Square for AT&T. The LED billboard promotes AT&T’s new 4G LTE service in New York City. The animated campaign appears on the American Eagle billboard, for whom Thornberg & Forester have previously created two other campaigns. Thornberg & Forester worked on the billboard from concept and design through to animation. The design team’s familiarity with the space and technology allowed them to focus on the creative aspect of the campaign.
Carbon Studios redesign the World Wildlife Fund (WWF) website for Earth Hour. The worldwide effort promotes the common cause of fighting climate change. 5200 cities and towns in 135 countries switch off their lights for one hour to send a message for action.
Craig Ward collaborates with Droga5 to bring to life Hennessy’s new “Wild Rabbit” campaign. The multi-media campaign combines animations, murals, tv spots, and posters for promotion across the United States. “Wild Rabbit” represents “the thing that we all chase but never catch.” The idea behind it is the relentless drive to realize one’s dreams and aspirations.
Decon refreshes NBC Universal’s “Green Week” PSAs in three new spots. The spots are part of “Green is Universal,” NBC Universal’s environmental initiative that promotes green content to viewers and online users as well as sustainability throughout all of the company’s practices. Decon’s PSAs deliver the message that small changes can have a huge impact.
Thornberg & Forester develop a digital billboard for ING Direct’s newest marketing campaign. The LED billboard in Times Square promotes the financial institution’s latest offering, MONEY, a debit card/online banking account for teenagers. The billboard is part of a broad campaign that also includes a Facebook page, a series of online ads and kiosks in malls in Los Angeles, Chicago, Atlanta, and Paramus, NJ. Fans that sign up are entered for a chance to win MacBooks, iPods, and cash.