Decon refreshes NBC Universal’s “Green Week” PSAs in three new spots. The spots are part of “Green is Universal,” NBC Universal’s environmental initiative that promotes green content to viewers and online users as well as sustainability throughout all of the company’s practices. Decon’s PSAs deliver the message that small changes can have a huge impact.
Read more about Decon’s green spots for NBC Universal
Thornberg & Forester develop a digital billboard for ING Direct’s newest marketing campaign. The LED billboard in Times Square promotes the financial institution’s latest offering, MONEY, a debit card/online banking account for teenagers. The billboard is part of a broad campaign that also includes a Facebook page, a series of online ads and kiosks in malls in Los Angeles, Chicago, Atlanta, and Paramus, NJ. Fans that sign up are entered for a chance to win MacBooks, iPods, and cash.
Read more about Thornberg and Forester’s billboard for ING Direct
Chrysler is revamping their Dodge brand with a new ad campaign, “Never Neutral.” The campaign is aimed at people who simply enjoy driving cars and aren’t worried about brand reputations. Serial Cut collaborated with Ars Thanea to create imagery of the new 2011 Dodge Durango to launch the campaign.
Read more about Serial Cut’s ads for Dodge
Converse is bringing attention to their lesser-known Star Chevron brand with a citywide block party. To promote the party, Am I Collective worked with Wieden + Kennedy Shanghai to create a launch video. The video encourages Converse fans to go online and vote for their city to be the party’s host.
Read more about Am I Collective’s video for Converse
Radio Shack’s latest campaign features animated creatures showing off the store’s latest mobile offerings with the tagline “The Shack helps you get mobile.” 12foot 6 collaborated with Butler Shine Stern & Partners (BSSP) on the spots, now airing on television and the web.
See 3 more of 12foot6′s animations for Radio Shack
NBC Universal is pledging a commitment to sustainability through their “Green is Universal” initiative. In addition to twice-yearly pushes to promote green content to viewers and online users, NBCU has pledged to bring sustainable practices to all their operations. To promote the initiative, NBCU approached Thornberg & Forester to create promo-like spots for internet and television ads.
See two more green tips spots by Thornberg & Forester for NBCU
Fugu Mobile designs a mobile app for Mercedes-AMG, now available on the iPhone and iTouch. It is the first complete AMG app to cover the 8 AMG models available in China. AMG is a subsidiary of Mercedes that specializes in high-performance luxury cars. The app provides a comprehensive overview of each AMG model as well as 360-degree views, high-res photos and videos. The app acts as a tool for users interested in purchasing an AMG car or as a must-have for car enthusiasts. Fans can also register with AMG through the app and sign up for exclusive events and test-drives in China.
Learn more about Fugu Mobile’s app for Mercedes-AMG
Last week Nike launched its Athletics West microsite to honor the original Athletics West Running Club. Founded in the 1970s, it comprised of a dozen runners that trained in Eugene, Oregon under the sponsorship of Blue Ribbon Sports, known simply today as Nike. With their unorthodox methods, the Athletics West would establish the groundwork for track and field performance in America.
Nathan Fox worked with agency Opolis, creating the illustrations for the Athletics West microsite. The illustrations were then animated for the website and the teaser trailer. Fox’s images capture the intensity and passion of the athletes. The full story of the Athletics West can be found here.
View more from Nathan Fox and Nike Athletic West
It’s been awhile since we last spoke to Roy and Rexley of Dog Judo. Brought to you by 12foot6, the viral webisodes are exactly what the title sounds like – 2 dogs trying to practice Judo. More often than not, Roy is thwarted by Rexley’s less than diligent but always honest intentions to further the art of Judo. This time around, Roy is practicing his Judo song when an important record executive from Cornwall shows up… Find out if Roy gets his big break.
Starting today through October 16th, 2010, the Society of Illustrators will exhibit “Blow Up” featuring Yuko Shimizu, Sam Weber, and Tomer Hanuka. Each artist comes from a distinct cultural background – Japan, Canada, and Israel, respectively. The show explores how their identities get “remixed” through meeting at an American crossroad.
Shimizu creates 3 new works specifically for the show (Blow Up No.0 and No.1 pictured above). She says, “I wanted to show my creative process. I normally create loose sketches first, blow up the sketch to the size I want to draw, cut the watercolor paper, very loosely trace the sketch onto the paper using light box, then spend long hours (sometimes days) drawing with a Japanese brush that is specifically designed to write sutra as part of Buddhist practice. I try to figure out the details of the images as I create to make the long drawing process interesting and refreshing.”
View more work from the show and find out how Yuko works
Hotel.com’s Augmented Reality website “Virtual Vacay” allows viewers to take a virtual tour across ten cities in America without ever having to leave home. Lead by Smart, the star character of the TV spots, users hold up the AR marker to their webcam to start the unique experience. The AR marker can be printed out on a normal printer, or accessed on a mobile phone.
Zerofractal worked with Young & Rubicam and Tool of North America. While Tool handled art direction and the website layout, Zerofractal developed the Flash website, animated Smart, created 3D assets, and integrated the Augmented Reality capability. The Zerofractal team spent hours of research creating the look and feel of the clay character Smart, modeling the landmarks of each city, working with AR, and developing using Papervision – the 3D engine of choice for Flash.
Learn more about how Zerofractal created the Augmented Reality site
Am I Collective animated and directed a 30 second viral video for the Nike Sportswear Six Collection. Of the six countries in the “Bleed Your Colors” campaign, artists Am I Collective and Kronk represent the spirit of South Africa, the host nation of the 2010 World Cup. The Kronk x Nike sportswear collection launched in early May in stores stateside.
The video was filmed in Cape Town and Johannesburg. Am I Collective artist Chris Hewitt created the mascot that runs through the cities like a virus infecting the urban environment. The mascot changes colors throughout this journey, each color reflecting the mascot’s personality. Says Mark van Nierkerk of Am I Collective, “Black represents the darker competitive side of sport, yellow – speed and endurance and green – growth and development.”
Learn more about Am I Collective’s Viral Video for Nike
KTV Media International works with the Brooklyn Brothers to create the new iPhone app “IamaDalek” for BBC America. The app converts any recorded message into the voice of a Dalek, a fictional extraterrestrial race of mutants from the cult British science fiction television series Doctor Who. The new era of Dr. Who premieres Saturday at 9pm on BBC America. Originally created by Terry Nation, the grating voice of a Dalek is ingrained in many a heart of science fictions fans. Thanks to the “IamaDalek” app, now anyone can become their very own Dalek. The iPhone app is available for download at the iTunes app store for free.
Learn more about the I Am A Dalek iPhone app
Puma has designed a new mobile phone that markets itself as a “connected lifestyle device” with special functions for sports and lifestyle such as Puma Icon Messaging, Solarmeter (Solar Cell), Photo Sharing, GPS tracker, Bike Tracker, Run Tracker, Video Chat, Pedometer, Stopwatch, and Music Turntable. The handset also connects to the Puma online community and gives access to the Puma WORLD of news, applications, and games.
12f00t6 worked with design agency GBH to produce, animate, and direct a video that demonstrate all of the new features of the Puma mobile phone. The video appears online, in-store, and at exhibitions to promote the new phone. One half of the 12foot6 management team makes a special cameo in the video as a weatherman. Watch the video to learn all about the Puma Phone, as demonstrated by 12foot6′s entertaining animations.
More about 12foot6 and the Puma Phone
Tatiana Arocha works with Centric TV to create vibrant and fun opening animations for Centric’s “5to9″ prime time hours. Arocha and Centric collaborated together to create an identity for their prime time block, making a series of IDs for each of their shows during the “5to9″ programming. Says collaborator Gary Encarcion, “The idea behind the look of ’5to9′ was to create a sense of winding down, a changeover from day to night. We also wanted a strong connection to the main channel brand and the symbolism of the logo mark, that Tatiana kept intact while adding her own flair. From the start of the curtain raiser to any one of the show IDs, this package has proven to be a huge success. Its lush color palette and playful animation help bring a distinct, yet organic, look to a relatively young channel.”
More animations from Tatiana Arocha for Centric
