January 16, 2013
Ars Thanea and Michael Warren Launch New Campaign for GE China
Ars Thanea and photographer Michael Warren worked with TBWA Shanghai to launch the latest ad campaign for GE China. Ars Thanea and Warren used the iconic visual texture of Chinese porcelain in a series of visuals that tell the story of how GE technology transforms the lives of Chinese people.
The two project had the illustrator and photographer collaborating closely with the agency to ensure the mix of photography and 3D and 2D illustrations integrated seamlessly together. Three ads launched late last year in Chinese airports and in print media. The fourth ad is set to launch this spring.
Agency: TBWA Shanghai
Client: GE China
Creatives: Dwayne Koh, Jimmy Wang
Producer: Allen Chen, Joanna Zhao
Photographer: Michael Warren
Illustrator: Ars Thanea
