Teen Vogue Fashion University was in session October 22-24, 2010 as eager participants hoped to glean insight from fashion insiders. Designers, editors, models, creative directors, and more were on hand to to impart their knowledge of the fashion industry. Anna Wintour opened the weekend festivities with a summary of her ascent to the top of the masthead at Vogue.
Abbey Drucker spoke on the challenges and rewards of being a fashion photographer (pictured above is her image of Bobbi Brown in the November issue of Teen Vogue). She has worked with Teen Vogue since its inception and is even featured in The Teen Vogue Handbook, a New York Times bestseller and indispensable career and inspiration guide.
Last week Nike launched its Athletics West microsite to honor the original Athletics West Running Club. Founded in the 1970s, it comprised of a dozen runners that trained in Eugene, Oregon under the sponsorship of Blue Ribbon Sports, known simply today as Nike. With their unorthodox methods, the Athletics West would establish the groundwork for track and field performance in America.
Nathan Fox worked with agency Opolis, creating the illustrations for the Athletics West microsite. The illustrations were then animated for the website and the teaser trailer. Fox’s images capture the intensity and passion of the athletes. The full story of the Athletics West can be found here.
Tom Corbett and Fashion Director Shelly Vella take classic British clothes and transform them into funky and cool looks for Cosmopolitan UK’s October issue. Timeless tweeds, trenchcoats, and plaids get updated for the modern Cosmo reader. Model Kim Cloutier shows off her energetic, sassy attitude on the set in the studio in New York. The French-Canadian stunner has also starred in Victoria’s Secret and L’Oreal campaigns.
Look for more of Tom’s fashion stories in the upcoming November and December issues of Cosmo Germany.
FWY Studios collaborated with Hill Holliday to create a seasonal 15-second television spot for Dunkin’ Donuts. Two adorable Halloween party-goers stand before the last donut. Some devilish trickery ensues, and Dunkin’ Donuts invites the viewer to share in the Halloween fun. Says FWY Studios, “The challenge was conveying the angel/devil relationship in 6 seconds with only 2 camera angles. The result is a fun Halloween trick-or-treat.”
Viewers will be sure to delight at the characters and animation that FWY Studios have created. The television spot is airing now, look for it on a commercial break!
Taylor Swift is on the cover of People magazine’s November 1st issue to promote her new album Speak Now, available October 25th, 2010. Inside, she talks about her fast rise to success, what makes her happy, and the autobiographical songs that have people guessing. Any potential love interest should not be surprised if he ends up in a few of her lyrics. She tells People magazine about her propensity to draw from personal experiences, “This is album No. 3, so I figure that these people have had fair warning.”
Brian Doben photographs the young star for the cover and feature story, the images reflect her easy-going attitude and girl-next-door appeal. The outdoor setting and feminine clothing play up her sweet and unabashed attitude. Despite her four Grammy awards, the singer admits “I’ve never felt like the coolest girl in the room. Ever.” Read the entire interview in this week’s issue of People magazine and buy the iPad app for a special behind the scenes video.
Bigshot Toyworks helps Sun Bum bring their love-able ape face logo to life with 16″ tall vinyl figures (shown above) and 2.5″ keychain figures. The vinyl toys and keychains are used as promos in-store and as takeaways during tradeshows. Sun Bum is a line of specially formulated sunscreens that protect the skin from UV rays.
Bigshot Toyworks transformed the existing icon without losing the essence of the original image. The translation from 2D image to 3D figure has bode well for Sun Bum, retailers reported quick sales of their display figures as well as immediate reorders for more figures.
Ever since he was a child, Sergio del Puerto has been trying to make still lifes with his toys. His love of creating pleasing compositions out of everyday materials has translated into his design firm, Serial Cut. Established in 1999, Serial Cut delivers quality art direction, illustration, animation, 3D rendering, and graphic design.
Pictured above is one of Serial Cut’s newest works, a reinterpretation of the MTV logo to promote The Hard Times of RJ Berger. The MTV comedy series follows the daily life of a well-endowed teenager. Debuting in summer 2010, MTV has renewed the series for a second series to begin in 2011. Serial Cut turns the recognizable “M” into a set of hairy legs underneath a pair of underwear showcasing a generous bulge. Special guest
Stuart Hall was in Motor City Detroit to photograph the new 2011 Dodge Ram truck series. The images showcase the versatility of the Dodge Ram trucks – hauling materials for landscaping, agriculture, and more. The powertrain makes it easy for the trucks to navigate through construction sites and the flexible chassis allows the vehicle to adapt to many situations. Look for the images online and in print.
Running takes on another dimension with the Nike+ GPS App for iPhones. The Nike+ App allows people to track and record all of their runs, from metrics such as distance and time to which leg of the run was the fastest. Users can also log online to set up running challenges with friends and compare each person’s progress. At the completion of each challenge, listen to a recording of encouragement from Nike athletes and celebrities.
Nike celebrates the unveiling of their new iPhone app with a new campaign by ilovedust. The graphics by ilovedust are displayed in Nike stores internationally. Sarah Worthington of ilovedust says, “ilovedust has been working on the Nike+ GPS iPhone App campaign for some time and are very excited it’s finally happened. The artwork was to support the launch of the new Nike+ iPhone app campaign. A lot of ideas, a lot of hard work, but definitely worth it! A proud moment for ilovedust as this has now been rolled out across Niketowns worldwide!”
British brand Asos debuts their first ever advertising campaign for autumn/winter 2010 by The Selby. The “Model’s Own” campaign is “a study of individuals photographed in their own personal spaces.” Models express their identity with Asos clothing, photographed where they feel the most at home. Celebrate fashion, be playful, and discover new ideas and inspiration.
“Model’s Own” refers to the magazine custom of crediting the model for wearing his/her own clothes at a shoot, often mixed in with designer goods that a stylist picked. Asos is sold exclusively online, and in each image the models make Asos clothing part of their own identity. The Selby comments “Asos is really different than any brand we have in America as they sell a wide range of great designers. It’s all about accessibility which I think is great.”
Jeremy Renner, Oscar nominated for his role in The Hurt Locker and appearing now in The Town with Ben Affleck, graces the cover of the Autumn/Winter Men’s Style issue of The Telegraph. Jim Wright photographed him in a warehouse in downtown Los Angeles, capturing the Renner’s “test-pilot, cowboy aura” as Hurt Locker costar Sam Rockwell put it.
Since The Hurt Locker won 6 Oscars and The Town has garnered favorable reviews, Renner is busy in a slew of upcoming films. He reunites with Hurt Locker director Kathryn Bigelow for Triple Frontier, a movie set in South America. There is also a yet to be named Paul Thomas Anderson film starring Philip Seymour Hoffman, and the role of Hawkeye in Marvel’s The Avengers.
This weekend in New York City October 9-11, RE:FORM SCHOOL will be taking over 233 Mott St. in a call for the reform of the American Public Education System. RE:FORM school is an art exhibition, event series, and public awareness campaign that believes it is the right of every child to have access to high quality education. It is open to the public between 10:00am-6:00pm.
Artists involved include Andrew Bannecker, Gary Baseman, FriendsWithYou, Shepard Fairey (founder of Studio Number One), Tes One (pictured above: Wonders Never Cease), TrustoCorp, and many more. Events include a silkscreening workshop with Faile, a paper mural workship with WK Interact, and a breakdancing class with Ken Swift. Don’t forget to stop by the old fashioned bake sale! Proceeds support local arts and education.
Diver & Aguilar’s Caravaggio-inspired “Chiaroscuro” shoot is catching the eye of the creative industry. Originally published in the October 2010 issue of Riders Moda, it is featured in Creative Review‘s Photography Annual 2010, a Behance newsletter, and XFUNS magazine. The photography duo pays homage to Caravaggio’s use of light and dark with images modeled after famous paintings such as The Calling of Saint Matthew, Bacchus, and The Cardsharps.
Mike Diver of Diver & Aguilar notes, “[Pedro Aguilar and I] have always been interested in Caravaggio’s paintings because of the filmic quality they have and also because his life story is one of the most fascinating and mysterious of all of the great painters. Pedro also studied an M.A in fine Art, so our photographs are often inspired and influenced by painting, sculpture, and film.”
