Shooting in natural light in sunny Los Angeles might be a given, but not during the rainy winters of the west coast. Mark Lund flew to California to work with Target on a campaign for their new Liberty of London collaboration line and was met with less than ideal conditions for capturing Liberty of London’s cheery, bright, floral prints. Rain and hail dominated the west coast for an entire week. Thankfully, Lund and the crew’s lighting skills paved the way for the shoot to continue. Recalls stylist Emily Henderson, “We would look at the set, [and it was] so dark; and then look at the screen where the photo was – and do a double take, because the image on the screen looked like a spring morning in California, and the room looked like a dungeon.”
The latest in design and technology is Augmented Reality. Ogmento, a mobile media company, brings years of gaming, new media, entertainment, and software development experience to their groundbreaking AR content. AR combines camera, image recognition, and more to identity one’s surroundings and overlay information and content on a screen in real time. Users view a special image through a camera, either a mobile phone’s or a computer’s digital camera, and watch the 2d surface of the image come to life on the camera screen.
The clouds parted and the sun shone for Jim Wright’s shoot with Gerard Butler for the April of Men’s Journal. Winter in Los Angeles means steady rain, but the weather was bright and sunny at the private beach house in Malibu where the shoot took place. Butler currently stars in “The Bounty Hunter” with Jennifer Aniston. Butler plays a bounty hunter who learns that his next target is his ex-wife (Aniston), a bail-jumping reporter working on a murder cover-up.
Tatiana Arocha works with Centric TV to create vibrant and fun opening animations for Centric’s “5to9″ prime time hours. Arocha and Centric collaborated together to create an identity for their prime time block, making a series of IDs for each of their shows during the “5to9″ programming. Says collaborator Gary Encarcion, “The idea behind the look of ’5to9′ was to create a sense of winding down, a changeover from day to night. We also wanted a strong connection to the main channel brand and the symbolism of the logo mark, that Tatiana kept intact while adding her own flair. From the start of the curtain raiser to any one of the show IDs, this package has proven to be a huge success. Its lush color palette and playful animation help bring a distinct, yet organic, look to a relatively young channel.”
Stuart Hall has been selected for the shortlist of the Professional Fine Art Conceptual and Constructed category in the Sony World Photography Awards. The competition includes photographers from over 48 countries and received over 80,000 submissions. A shortlist of photographers in each of the 12 categories were announced February, 2010. The annual awards gala and exhibitions will be held April 22-27, 2010 at the Palais des Festivals in Cannes, France. Congratulations to Stuart!
Sergio Kurhajec shot the spring 2010 campaign for Eileen Fisher, an eponymous woman’s clothing line of simple and timeless design. Says creative director Martin Bone, “At Eileen Fisher we’ve shifted our direction away from locations and back to the studio so that we can focus on the clothes with no distractions – just a simple direct connection between model and viewer, with just a touch of attitude. Our set is experimental and highly collaborative, Sergio brings great energy, creativity and insight to the process, all without ego or drama, which is vital given our tight shooting schedule.”
Stephan Würth leaves the city and travels to the Bahamas for the cover and accompanying fashion story of the March issue of Vogue Latin America. Model Dewi Driegen depicts the carefree spirit of a sophisticated young woman enjoying her vacation at Pink Sands, Harbour Island on Eleuthera. This is Würth’s second cover for Vogue Latin America.
Kareem Black was in Haiti March 5th – 11th, 2010 with six other creatives from New York City on behalf of Healing Haiti and Print for Change. Their trip was made possible thanks to a generous donation from BBDO. The group calls themselves “The Sept,” or “The Seven,” and consists of photographers Wyatt Gallery and Alessandro Simonetti, writer Adam Reeves, writer and director Eugene Fuller, and illustrator and EVP of DesignWorks at BBDO, Craig Duffney.
Bernstein & Andriulli is pleased to welcome up and coming illustration and design talent, Alberto Seveso. His unique collage/photo montage approach creates surreal worlds within a figurative context, with a sophisticated utilization of shape, form, color, graphics and photography. The rich textures and expressive movement applied to his portraits of Michael Phelps and Ice Cube are particularly notable.
Michael Schnabel finds the intersection of fine art, photography, and advertising in the latest campaign by VCCP Berlin for O2 in Germany. Owned by Telefónica, O2 is a leading provider of mobile phones and broadband in Europe. The tagline for the campaign reads “Creating new paths, so that you have it easier,” showing that O2 is willing to go the extra mile for the consumer.
The images are expansive landscapes that have objects within them that could be viewed as ordered randomness. Ladders, lamps, umbrellas, and chairs all seem casually placed but draw a definitive line for the eye to follow. Says Schnabel, “[The advertising agency] wanted to have the objects embedded in nature as if an artist had laid out an installation and then a photographer happened to pass by and shoot them.”
Spring is upon us, and Justin Hollar takes us there in the fashion pages of the March 2010 issue of Nylon magazine. Hollar lets natural light and his surroundings take play in the images, shot on location at a Catholic School built in 1908. The generous Diocese was tired of seeing the school sit empty and decided to rent out rooms to artists for a reasonable price. The school is now alive with painters, dancers, musicians, and photographers taking residence in the once forlorn school.
Jim Wright and Bruce Willis got along like two boys from southern New Jersey for the March issue of Men’s Journal. Wright shot the cover as well as the accompanying story. Bruce Willis currently stars in the film “Cop Out” by Kevin Smith, a comedy about a veteran NYC cop who enlists his partner to help track down a stolen baseball card that will pay for his daughter’s wedding. The initial idea for the shoot was to take a light-hearted, humorous approach, however it gradually evolved into something more raw and intense.
The March/April 2010 Communication Arts Interactive Annual is for sale on newsstands now. Featured in the magazine is Capri Sun’s “Disrespectoids.” The tagline for the campaign is “Respect the pouch” and the Disrespectoids are “a motley crew of kids who innocently but foolishly ‘disrespected’ the pouch and were transformed into physical representations of their disrespect.” Working with Ogilvy & Mather, Tristan Eaton designed the 10 Disrespectoid characters that are the center of the campaign.
On the closing night of the international ANDY Awards, a charity art auction was held with all of the proceeds benefiting Brad Pitt’s Make it Right foundation. The foundation is dedicated to rebuilding lives and homes in New Orleans’ Lower 9th Ward with sustainable means. Bernstein & Andriulli artists generously donated many fine pieces of art for the auction.
Bill Schwab states, “The American dream is a powerful force and it’s not just a dream – it is a reality for those of us who decide to participate in it.” Schwab is creative director/art director at The Gate Worldwide. He and David Bernstein, ECD/writer, created the latest campaign for State Street Global Advisors (SSgA), the investment management business of State Street Corporation. Stephen Wilkes photographed the accompanying images of the campaign.
