Bio: Eddie Brannan was born in London, and has been living and working in NYC since 1997. He began creative life as a writer and editor, but has been working as a creative director in editorial, marketing and advertising for over ten years . His history comprises traditional advertising from print to OOH to TV, specific brand marketing initiatives, online and experiential work.In essence Eddie is a cross-media ideas person, with a really strong sense of the necessity to build a narrative and a persona into a brand, be it a magazine or a pair of jeans. In fact especially a magazine and a pair of jeans, both of which take on something of the qualities of a friend in your life, albeit in different ways. To Eddie, branding means the need to build an experience from a granular level into the interaction between the customer and the product. That's something he understand innately, and the process of building it is endlessly fascinating to him.