• 10.17.14   Trevor Bowden Brings Movement to Cadillac

    Stephen Merchant has staked his career on being the awkward tall guy. The comedian’s HBO show, “Hello Ladies,” was built around his extraordinary height and natural eccentricities. So it was a natural step to have him star in Cadillac’s newest advertisement where he misinterprets attention from beautiful women. They’re really gawking at the candy red Cadillac that happens to be driving by, but he is in their eye line and takes the attention personally. The spot was filmed in NYC’s SoHo neighborhood, and the entire cast of 15 was beautified by Trevor Bowden. The commercial is full of movement, and everyone on set was ready to put that energy into every minute of filming. Including the director, Tarsem Signh. “Tarsem had incredible energy. He didn’t stop the whole two days, from running from one place to the other,” Trevor explains. “Everybody was just flying to the seat of their pants and it comes out in the commercial.” Each moment is more energetic than the last, offering as many laughs as looks at Cadillac’s newest ATS Coupe. The movement in the spot is energetic and edited, and Trevor was able to bring that energy into the hair and make up for the actors. The women and men in the commercial are walking that New York walk down NYC streets, and turning heads in swanky restaurants. Trevor’s secret? “Hairspray” he says with a laugh.  
  • 10.20.14   Joe Pugliese Gets Meta with Jimmy Fallon

    Joe Pugliese isn’t known for hilarious photography. It’s not really his thing. So when it came time to shoot Jimmy Fallon for the cover of Men’s Journal, he knew it was going to be something in a different direction. “I don’t really do humorous photography that much, I don’t put a lot of humor into the set ups and concepts that I shoot,” Joe says. But he’s been following Jimmy Fallon for quite a while, so he decided to go for it. “It felt like a nice fit. I feel like Jimmy is a smart comic and he has a pulse on pop culture that’s kind of dead on. We let him really guide the mood. I just let him be himself, which fell into the way I like to shoot anyway.” It ended up working out perfectly, since what Joe likes to do is step back and let his subject be who they are naturally. It didn’t hurt that Joe and Jimmy injected a little something extra into the feeling of the shoot. Since humorous photography isn’t what Joe typically likes to do, he and Jimmy went an additional step to take it beyond typical clownish shoots. When it came to shooting Jimmy at the fake campfire with the burnt marshmallow (in the rain), Joe explains, “It was the joke within the joke. It was almost a riff on that sort of humorous photography. He almost looked chagrined to do it. There was some mystery whether he was chagrined by the photo shoot or chagrined that his marshmallow had burned or chagrined that it wasn’t a real fire. It was nonsensical which was fun, but it wasn’t whimsical.” It was a fine line for them to walk, to get the feeling exactly right. With a less experienced comic, or a comic who has only done scripted work, it could have taken all day to get the perfect shot. But Jimmy has been doing live performance for so long, and it is such a part of his style, that he and Joe didn’t waste any time. “I think he was really natural, I think he was really comfortable, and he was really efficient,” Joe says. “He’s such a pro and such a performer, he hit his mark and used the time well. He thinks on his feet. He can look outside himself to see what’s working and what’s not. Everything kind of just worked.” 
  • 10.17.14   Kristin Vicari Takes Your Safety Personally

    Kristin Vicari is known for her bright and energetic photographs. She’s a breeze to work with: relaxed and fun on set. She loves to inject that into all her work; she’s less interested in specific set ups and more focused on getting the right feeling in the shoot. That’s why her latest project with Transport for London was such a departure. But it was important to her. For those who don’t know, London has a system of “Mini Cabs” that can be reserved in advance to be used as a car service. Sometimes drivers claim to be associated with these official services but aren’t actually accredited, and it can be dangerous for the riders. Kristin’s campaign with TfL is to call attention to this problem and attempt to curtail it. A dangerous situation could happen to anyone, so Kristin and TfL had to represent the full breadth of possibilities. “They wanted to convey different types of nights out,” Kristin says. “Not everyone goes out and just drinks.” Using a social media inspired aesthetic, Kristin photographed three sets of women in three different circumstances: one group partying, another seeing a band play, and a third out to dinner. She shot the campaign as though the groups were taking selfies and posting them on their Instagram accounts. “I think the most challenging thing was always being aware that it had to be from the POV of the girl. Like her taking a selfie,” Kristin explains. “The model and I were always connected. She was always holding my hand while I was holding the camera. It wasn’t the easiest of shoots.” What resulted was a natural progression of the evening. The first few images sees the group partaking in their night time activities, and then they head home. The second to last image in each spread has the woman posting a final selfie to say “Goodnight!” But there’s a sixth image. That last image is made to look like it’s being taken by mistake. “It captured the moment when she was being attacked,” Kristin explains. “It was really intense because the girls were crying and screaming because they’re all actors. So they really got into the role of it, of being attacked.” The two models and Kristin were in these tiny cars, acting out these horrible potential situations. But it was for all the right reasons. For Kristin, this campaign was particularly significant because she has a personal connection to the issue. “One of my best friends was attacked in London a few years ago,” Kristin explains. “When I was asked to do the campaign, even though I knew it would not really be my normal thing, I did understand the importance of doing it.” Sometimes a campaign is more than a campaign. Sometimes it can keep people safe.
  • 10.14.14   Tiffany Patton Gets Classy with the Boys of Penguin

    For Penguin’s latest season of menswear, they set their lookbook as a gentleman’s weekend in the mountains. (A gentleman’s weekend is like a boy’s weekend with a little extra class.) Penguin has offered their classic looks since the 1950s, and even as they’ve stayed as current as ever, there’s a timelessness to their looks. Something that Tiffany Patton is very familiar with. Tiffany was on hand to groom the gentlemen modeling off Penguin’s looks, and even though the setting was open spaces in the snowy chill of the mountains, she was able to keep it fresh and relaxed. Penguin is no fuss. They’ve always been the brand of the effortlessly sophisticated young man, the responsible youth. Whether it’s a hairstyle that is naturally flawless, or the clean lines of a 6 o’clock shadow, Tiffany was on hand to provide these details and fill in the story that Penguin is telling to their customers. That they can be relaxed, be stylish, be themselves. And it’s just right.
  • 10.14.14   Andrew Rae Shows the Softer Side of Drones

    Since their introduction, drones have changed everything. They’ve made our world smaller and more visible. They’ve revolutionized warfare and intelligence, providing access to corners of the globe that have been overlooked or previously unimpenetrable. Significantly, they’ve changed the way we interact with our enemies, creating a way to survey or attack them in ways that put none of our human forces at risk. This particular shade of change has inspired debate over the dangers of these machines, casting a shadow of unease over the technology as a whole. Drones are precise in their abilities: flying, seeing, and sometimes, killing. But the technology has opened up so much more. Like any technology with severe capabilities, given proper calibration it can make way for advances previously untouched. In New York Magazine’s “Drones and Every Thing After,” Benjamin Wallace-Wells shows off what’s troubling about the technology and the more civil places it has gone since being redefined. Drones are now being used to help track the farming of produce, film weddings, and even perform along with dance troops (in Japan, obviously). They are now consumer products, like toys, almost like pets. New York Magazine needed to bring in that personable element, so they decided to add a delightful illustrated element and grabbed Andrew Rae to help them build some affinity. As Chris Cristiano, from Department of Visuals at New York Magazine, says, “Andrew’s ability to create these fun robots that even have a little bit of personality to each one sort of fit perfectly.” For the eight-page spread, Andrew created dozens of illustrations for the piece in a touching anthropomorphic style. We see drones that are cheerily capturing video, acting as a helipad for pigeons, drumming away on themselves, or serving martinis and tacos. Large machines help to protect and serve, even delivering packages, while a swarm of smaller drones have a stratospheric party. Andrew reminds us that drones are tools to be used by their controllers however they’re needed. So he provided us with some folks at the controls, watching their high-powered toys do the work they were made to do.
  • 10.15.14   Douglas Friedman's Music and Muses

    Music inspires. It guides. Music can be a bowl to carry ideas, and a place to find a muse. It can be an obsession, a love, a way of life. It can be a path. For Mia Moretti, Oh Land, and Judith Hill, music is their path. They each have independently chosen a life of music, letting their love and passion of song and rhythm guide them into their futures. Martha Stewart Weddings Fall Fashion 2014 chose these three women to present over a dozen wedding gowns, all picked and styled through musical inspiration. Whether it was a weighty ball gown for an operatic stage, or a gold beaded sheath dress for a jazz hall, each look was rooted in musical tradition. And Douglas Friedman was behind the lens to capture it all. For three days, Douglas, his team, and these three ladies ran all throughout New York City showing off how different all these looks are. “Every shot was a location. Every shot was a mood. It was a marathon. We sprinted a marathon. It was a lot of fun,” Douglas said. As a team they did the work of transforming each of those moods in the space, using lighting, framing, sets, and the performances of each of the women. “They were real good sports,” Douglas says about the ladies. “They really worked hard to channel something that might not have been familiar to them.” Douglas is known for the meticulous framing and composition in his work. He’ll use every minute necessary ensuring that each element sits precisely in the frame where it needs to. And he won’t begrudge a second of it. But he does need his music. “Always,” he says. Always needs the music. But for this particular shoot, since the inspiration came from music, it was particularly important. “We had a soundtrack at every location we shot,” he says “We’d have the music going that was telling the story that we were telling. It was good for morale for the crew, it was great for the subjects.” There is one little tricky thing when it comes to shooting a dozen bridal gowns for one story: it could get boring. But Douglas and Martha Stewart Weddings presolved this by having Mia Moretti, Oh Land, and Judith Hill be the models for this project. They are real people performing inside the dresses. They’re not mannequins. “The three girls are all personalities, they’re not models,” Douglas explains. “So we didn’t want to kind of be deceitful. It could be repetitive, it could look very repetitive.” Instead, they went the route of authenticity and found the inspiration behind every look.
  • 10.16.14   Found Adds a New Dimension to Growing Up

    Growing up is more than scraped knees and first loves. Growing up is closer and bolder, gentler than juvenile foibles and early stumbles. Growing up happens on the other side of childhood, when the score starts to count. For Hiscox latest campaign, “The House I Grew Up In,” the insurance company wanted to show off the lessons and responsibilities of adulthood in a way that was surprising and compelling, while remaining personally affecting. They chose Found to create an immersive experience that could translate seamlessly into a filmed advertisement. Found spent three months working on an expressively detailed projection mapping motion project that played on a real house in a residential neighborhood. As one can see from their provided Behind the Scenes video, each element in the projection mapping was carefully conceived and animated separately with care tantamount to them each being the subject of the entire project. It was the first time they had worked on projection mapping that was this detailed. “Compared to the stuff we do on big buildings where we kind of go really bold and almost shock, there was a lot more emotion in what we were doing with this,” explains Ian Walker, Producer at Found. “We had to be a lot more intricate with the design and put a lot more detail and more thought in what people were going to feel from it, because it was a completely different purpose from our live projections.” Since the piece was filmed to be played over and over, Found had to make sure that every element came out flawlessly. They didn’t have the forgiveness of a one-time audience. There was a little bit of an audience, in addition to the camera. “We had to do it over and over and over again to make sure we got all the elements and make sure it was right,” explains Ian. “Which meant we were making noise in the night on a residential street during the middle of the week. But everyone seemed pretty happy and they didn’t really complain. It was a logistical challenge.” The logistics, in addition to the many elements in the piece, disappear into it. Since the entire motion element was projected on to a static flat surface, but the camera was moving, there had to be a dynamic presentation of space to keep it looking like it was in the third dimension. As the camera moved the background and foreground had to move at different speeds to create the illusion of the third dimension and sell the effects. “It only looked right from the camera’s point of view,” Ian explains. “That was a massive challenge, getting all those elements to work together. It was such a complex thing.” But it was worth it. “We could have done this with digital visual effects,” Ian says. But there would have been something missing. “There’s a certain integrity and loveliness to actually doing it for real, and I think people probably will sort of connect with that. We wanted to do something that people really connected with and I think you get that with doing stuff for real and not faking it.”
B&A Instafeed. Images From Our Artists & Community
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  • Nails in the city! Nail care always! #nails #manicure #pedicures #sanitation #nailsinthecity #color #polish #brands #clients
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  • Best posh cheese toasty in east London at Craft on Sclater st E2. Super coffee too.
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  • Just got this tooth wrenched from my mouth 👌😁🔧
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  • Sun hits the water
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  • Good morning! It
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  • #Hawaii #parrot
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  • Back covering the #CARcrisis with @hrw this past week following the refugees into Cameroon where they try to find security and safety. Here a Cameroon border guard monitors the town of Gbiti where thousands of Muslim refugees are seeking shelter.
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  • For @borkeberlin, portrait photography is more than just taking photos of someone. It is about to explore new shooting spots, to visit places with other people and having a good time together. See his top picks for great portrait photographers on our blog by clicking the link in our profile or visit blog.ink361.com

Photo by @fraurabe
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  • Gentleman painter
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  • Observation drawing East London, it
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  • Trophies  #austria #hunting #antlers #deer
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  • Flew into #LA today, but working on a late night drawing about #NewYorkCity (!) for the cover of #AdvertisingAge magazine. Out in newstands soon, keep an eye out for it. #hudsonRiver #studiojeremyville #jeremyville #bareps thanks Aaron and Jenn !!
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  • These Zentradi guys!!
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  • And good night to you care of @pieraluisa on a trip to Cologne, Germany overlooking the Rhein. #mytinyatlas
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  • Farewell big brother...
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  • @jjuu at the Tibetan Buddhist temple in Beijing #mytinyatlas
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  • Florist and mom @swallowsanddamsons has a lovely feed in England #mytinyatlas
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  • England
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  • Took @lilyallen to her first #popphysique class. She
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  • Halloween is almost upon us and it
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  • #IHeartNY but #NewYork doesn
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