• 8.26.16   Tom Corbett Scores One for the NFL

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    If you think of men in recliners with cans of beer when you think of the NFL, it’s time to get contemporary. American Football transcends gender, economic lines, and political partisanship. Any given night during the season millions of Americans tune in to watch their favorite teams compete, and in their latest campaign to show off the diversity of their official merchandise the NFL asked Tom Corbett to show the fresh faces of the fans. Everyone loves football, so the NFL could pick basically anyone they wanted to show off these new threads. They tapped supermodels and actresses Adrienne Bailon, Olivia Culpo, Erin Heatherton, and Keke Palmerto be the faces of this campaign. Each donned the new merch for their favorite teams proving that this game is for everyone. With September quickly approaching, voracious readers are thumbing through the pages of powerful fashion magazines like Vogue and Glamour, looking to the editorial powerhouses to see what’s new and next and in style. In those pages they’ll find Tom’s campaign with the NFL. These are models and actresses that will be donning looks from some of the powerful fashion names int he world, making a very strong pitch to fans. It’s the perfect translation of high fashion to accessible products, bridging the gap between aspiration and the lives that these fans live. This campaign underlines that fans everywhere, no matter who they are, should be proud of what they love even if they don’t look like the stereotypical fan. It’s an important message. To put together a lifestyle campaign this significant requires an incredible team, and Tom’s team was able to shoot it in just two days. With stylist Luis Rodriguez, prop stylist Tara Marino, hair by Bradley Irion, and makeup by Brian Duprey, Tom assembled his dream collaborators around himself to make sure it went off without a hitch. Talk about a touchdown.
  • 8.31.16   Joe Pugliese Gives His Sunday Best

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    As a culture we’re always talking about religion, we’re always talking about faith, especially during Presidential Election cycles. The question of faith is crucial to how many of us operate within our lives. But those experiences are incredibly personal, describing a relationship with the unknown. Every person’s faith has a unique expression and LA Magazine wanted to capture as many of those expressions as possible. They asked Joe Pugliese to help them do it, and Joe was excited about the challenge. So he set out to do his own exploration of faith in LA, and show a story beyond the surface aesthetics of how we understand contemporary religion and practice. “So much of the imagery associated with religion and places of worship is the structures and the traditions,” says Joe. “What I liked about the Baptists is they really do have this tradition of getting dressed to the nines on Sunday. It’s women in hats and men in suits and I wanted to touch on that as practice in LA.” He got in contact with Trinity Baptist Church in Jefferson, and their leadership was happy to cooperate. But they had no idea if anyone would actually sit for the portraits. “I didn’t know if I would get a dozen or two dozen or anything, and I was quite nervous when they were in the first service in the morning,” says Joe. The pastor let the congregation know what Joe was doing, but couldn’t volunteer anyone. It would be up to the attendees who might be interested in being photographed. The service completed, the doors opened, and Joe got a few interested subjects at first. “I started photographing a couple people and when I was done there was a line up of about 50 just waiting,” explains Joe. “Then for about three hours I photographed over 150 parishioners.” That’s a new subject almost every minute. That’s a lot of people. Photographing that many people back to back, with seatings that were essentially 60 seconds each, is an incredible demand. Even more demanding is getting really great images from that short time. But Joe’s expertise kicked in and he took advantage of every moment. “It was just an absolute thrill. It was totally extreme sports of photography,” says Joe. “I always want to engage with my subjects, I don’t want to just put them in front of the camera and start taking pictures. It’s inextricable from my method. Even when pressed for time I really feel that half of what I do is engage on a human level. They all responded to it, they were all real people, they were laughing and loved it.” Of course it was Joe’s experience and skills that drew out these incredibly personal moments that light up in the photographs. But also, maybe just maybe, it was a little bit of faith.
  • 8.26.16   Kai & Sunny Harness Time at Colette Paris

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    When we experience art, when we consume art, there exists a moment between the artist and the viewer that expands through the connection. Most times we see the finished product and take it in at our leisure - and if we don’t get to see the piece live at least we can see effigies through print or digital capture. But what is often missed is the care and time that goes into creating the art that we see. Bowed by the glory of a final work, the actual work of it often goes unseen. Unless you are looking at work by Kai & Sunny. Each of their incredibly intricate pieces is created line by line, layer by layer, using nothing but ballpoint pens. Drawn into each image is the time it took to create each final piece and you can feel the press of time just by seeing it. Fans and new converts alike will have the opportunity to experience Kai & Sunny’s work first hand through a solo exhibition of their work at Colette in Paris starting at the end of this month. The exhibition, My Eye On You, will feature a series of new work by the illustrative duo that plays on the theme of time. Regarding the pieces is to see the artistic process, how building each line next to each other shifts the following. A tremor within a single line echoes out in the following thousands, referencing the butterfly effect, and exposing how artistry is as much a relationship with medium as it is with the passage of time.  At the show viewers will get to engage with this new work, as well as have access to a limited edition vinyl record box set with a show booklet. Kai & Sunny will make available the next release of their ongoing collaboration with Colette and Element Skateboards, featuring four new designs that will present to purchase. Prints will also be available. My Eye On YouAugust 29th – September 24th 2016Colette213 rue Saint-Honoré 75001, Paris, France 
  • 8.30.16   Serial Cut Brings You Into the Diesel Lifestyle

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    Every apparel company has the same goal: they want to get you into their clothes. Everything they do, every ad, every in-store event, every image they share on social media is done with the goal of getting you into their clothes. But you have to be able to imagine wearing them. Mostly they’ve used models who are the most beautiful version of what you want to be and dress them in those clothes to attach your reverence to the apparel and seek them out. But now Diesel is going in another direction and they’ve asked Serial Cut to help them accomplish their goal. In a series of new images, created in a blend of CGI and true-life references, Serial Cut has created an environment that shows off Diesel’s newest collection of denim. But Serial Cut took out the aspiration of typical model-centric photography and shows off the denim alone. They’ve constructed the compositions in such a way that all we see is the clothes. And when all we see are the clothes we can see ourselves in them better, without whatever social tides come with regarding at perfect models when we, ourselves, are imperfect. As a result the images become an invitation instead of a demand, and isn’t that what all consumers want anyway?
  • 8.22.16   Shotopop and Nike Remind Us to be Great

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    The Olympics are officially over (sad we know!). The multiweek jubilee of sports and sportsmanship has come to a close and now is the perfect time to reflect on the incredible moments that unfolded over the last days. Dreams were realized and broken, stories were written with hope and controversy, and records were shattered (including one that dates two thousand years back to Leonidas). It was a celebration of our global community through competition, and we’re here for that.  More than the huge stage, it was about the athletes who endured during these incredible feats and Nike, one of the sponsors of the event, wants their athletes to be front and center – for good reason. They asked Shotopop to put together a series of looping GIFs that could tell their stories within tiny parameters. Nike is an international company so if you’re looking for them to choose sides in any competition you’re going to be disappointed. The side that Nike chose, instead of a nation, is that of sport, that of the athlete, that of competition. For that reason they had Shotopop create imagery for a serious collection of athletes from Allyson Felix and Vashti Cunningham, to Neymar daSilva, Mo Farah, and Dafne Schippers. Each one of these athletes was at the center of their own drama in Rio, but their presence in these pieces remind us to keep going, focus on our goals, and when it comes down to it: Just Do It. In Shotopop’s pieces we see these athletes in a white space, decontextualizing them so we can see them for the people that they are, interacting with space and often with Nike’s motto “Just Do It.” The Olympics is a reminder that we can all be great, as thousands of human beings who have trained and focused and explored human limits find success and break through what we all imagined possible. It’s up to us to rise above and Shotopop shows us how it’s done.
  • 8.24.16   Serge Seidlitz Brings Personality to T-Mobile

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    Our mobile devices connect us to the world. Through these LCD scenes we experience more than what we can see in the tangible world around us, connecting us to people across the globe, keeping us in touch with loved ones who are physically out of reach, and expanding our own education with information that would otherwise be inaccessible. We end up creating relationships with these pieces of metal and wire, but from the outside they’ll always look like bricks of aluminum and glass. We know that what they enable is so much more, and that story needs to be told. For T-Mobile’s latest campaign, the cellular giant teamed up with Serge Seidlitz to bring personality to these devices that are so personal. To illustrate the relationship between users and devices, Serge created a series of “icons” that crystalize how we use our phones. In one, a girl uses the phone to show off her illustrated smile. In another, a music fan reveals her VIP wristband made possible through her tablet. In another, an amateur singer uses his phone as a microphone to jam out in his own space. Each of these moments was made possible through the world the user found in their phone, but for us to understand it we needed Serge’s visual translation. This is an artist’s job: to translate the inexplicable into the immediately understandable. That’s exactly what Serge did with T-Mobile.
  • 8.25.16   Herring & Herring Give Us Metallica from Every Angle

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    It’s no exaggeration to say that Metallica is one of the most celebrated bands in the world. They’ve been able to maintain relative cohesion, a legacy, and a fan base for more than thirty years – a feat that is pretty much unparalleled. It has been almost a decade since they released a new album, so fans are hungry, but when it comes time to create imagery to pair with their work they pull no punches. The cover work for Load and Reload were incredibly controversial (we’ll let you Google that on your own), striving to visualize their messaging to pair seamlessly with their music. Eight years since their last album it was time for them to concept the cover of their newest album, Hardwired… to Self-Destruct, and they turned to photography duo Herring & Herring to bring that vision to life. Like any band, Metallica is a collective of creative minds who must constantly blend, collaborate, and compromise to keep their work moving. Put that to their heavy metal music and the energy can get manic and wild. Metallica wanted to bring that emotion and energy to the cover for this album, and Herring & Herring who are constantly collaborating, were the perfect partners. “The beauty of working with real people, other artists, celebrities, is that they bring their own character and personality to the work,” says Dimitri Scheblanov who makes Herring & Herring with Jesper Carlsen. For Metallica they took those characters and stacked them one on top of the other creating a depth of imagery. But unsatisfied with one composite, Herring & Herring compounded the compilation by projecting images of the band members faces on top of their faces like illuminated masks. What looks like pure Photoshopped mania actually employs analogue techniques to create a final image that is unique, surprising, and totally Metallica. Herring & Herring is famous for their distinctive way of collaborating. Most photographers bark (or gently suggest) directions to their subjects to get the desired image. But Herring & Herring take their subjects aside, have an in depth conversation about what the goal is and then let the subject interpret it on their own. They go wild. With a group like Metallica this process opens them up to express themselves in their best way. Their music is usually the source of expression, but with this concept they were able to rip free and Herring & Herring was there to capture it, package it, and deliver it to us. The final images show Metallica for who they are, what they do, and help us understand this highly anticipated album from a whole new angle. Hardwired… to Self-Destruct is scheduled to release on November 18.
B&A Instafeed
  • Sneaking in one last pup for #NationalDogDay. @platon
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  • To mark the 100th Anniversary of the National Parks Service, here
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  • On the 100th Anniversary of the National Parks Service, here
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  • On the 100th Anniversary of the National Parks Service, here
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  • @bosecollinsuk created a veritable menagerie of life for their double helix on the cover of @natgeo. #natgeo #nationalgeographic #cgi
    likes 55 // comments 3
  • This helix staircase is rising to a cellular sun. Illustration by @celyn_brazier for @wired. #DNA #illustration
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  • We
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  • @madebyradio gif for @ralphlauren #animation #rio2016olympics
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  • @shotopop
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  • Table tennis animation by @shotopop SFX by @soundsmithstv #rio2016olympics #animation
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  • We
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  • A little doggy wink from @joepug with @andysamberg for @outsidemagazine. 😉🐶
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  • To celebrate the liberation of Manbij, Syria we’re sharing some of @joeyldotcom’s photographs from his time in the Middle East. This is the Kurdistan Workers
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  • To celebrate the liberation of Manbij, Syria we’re sharing some of @joeyldotcom’s photographs from his time in Kurdistan. This is Mohammad Abo Adel, a General Commander of the rebel group Jaysh al-Thuwar, sitting by the Euphrates River.
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  • To celebrate the liberation of Manbij, Syria we
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  • Happy #WorldElephantDay! This little bit of CGI by @eevolver for the @villagevoice. It
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  • TFW you want to count a couple more sheep. Photo by @jamiechungphoto. #🇬🇧
    likes 89 // comments
  • @jamiechungphoto brings #internationalcatday to a whole new level.
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  • Rio 2016 Olympic Opening Ceremony tonight! Animation by @shotopop #rio2016olympics #olympics2016 #animation
    likes 69 // comments
  • CGI peace dove by @eevolver 🕊#rio2016olympics #olympics2016 #olympicpeace
    likes 48 // comments
  • Olympics animation @madebyradio #rio2016olympics #olympics2016
    likes 79 // comments 1
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