• 2.25.15   Leonello Calvetti's Crude Math

    Almost every major conflict from the last half century can be attributed to struggles over energy. Oil’s value has gone from monetary to cultural, representing all the baggage that’s been attached to the market and political engagements. Contemporary oil companies are the most profitable corporate endeavors in human history, and they're tied to a market swayed by the volume of natural resources, untethered from human desire. Because of new methods of extraction, the prices of oil have fallen by more than 50% in six months. It’s changing the way the industry, and the world, are doing their calculations on the future of energy. Fortune Magazine dove into how the economics surrounding oil have changed, and put the story on their cover for the International edition. “Oil’s New Math: How oil’s dramatic plunge has changed the energy equation” explains to the rest of us how the terrain has changed, what we should expect, and what remains in question. On thing is for certain: a lot of economic researchers are looking for answers in between graphs and calculators. It’s a lot of math.  To illustrate the ideas within the story, the magazine tapped Leonello Calvetti to create a compelling image speaking to the issues. Leonello was given a wide berth to experiment, using the theme of math and playing off of mathematical symbols. No stranger to using liquids, he gave Fortune a range of options and together they narrowed it down to using the multiplication symbol. “I suggested we use the multiplication symbol because I thought it was the most beautiful and interesting sign,” says Leonello. “And they liked it so we went ahead with it.” As an Italian illustrator, Leonello has illustrated oil before, but crude oil is a game all its own. He experimented with different techniques before arriving at the final composition. “I did some research and went online to see how crude oil looks more closely. It has some transparency only when it becomes very thin,” explains Leonello, which explains that color gradient you see in his illustration. Substances like crude oil are especially challenging to get exactly right. We’ve included some of Leonello’s sketches on the way to the final cover image so you can seehow texture and color changed as he and Fortune worked together.
  • 2.26.15   Jonas Fredwall Karlsson Breaks Spain's Biggest Scandal

    In a fourteen-page exclusive with Vanity Fair España, Diego Torres tells the whole story of his place in the Spanish Nóos Institute scandal that is rocking the European country. Facing more than 16 years in prison for embezzlement, fraud, money laundering, and other charges for mishandling €6m in public funds, Torres isn’t willing to take it lying down. The results of the six hour interview are more than simple confession; Diego is letting it all hang out, implicating everyone involved, including the royal family. From payoffs, to cover ups, to major miscarriages of justice, Torres refuses to be the patsy in a scandal that is much bigger than his own part. So he took his story to Vanity Fair and it is the whole story. Breathing life into Torres’ account, populating all 14 pages, are portraits taken by photographer Jonas Fredwall Karlsson. Like any high stakes tell all, there was hesitance and a couple false starts. Jonas travelled to Barcelona twice before they were able to execute the shoot. In the time leading up to the project, Jonas and Vanity Fair planned out the shots as well as they could, expecting some understandable constraints. “This is a business guy. And there were ideas that I had in advance that the magazine wasn’t sure he’d be willing to do. Like taking off his jacket, unbuttoning his sleeves,” says Jonas. He even had the idea of shooting Torres reclining in the bathtub, but their expectation was: “He would never go down in the bathtub, absolutely not!” It turned out, all Jonas had to do was ask. In their preshoot meeting, Torres was understandably nervous. “This was a big deal for him,” explains Jonas. But when the time came to shoot, Torres arrived as a collaborator. “With digital you can take a picture and show the subject and clear it with them,” says Jonas. “Most of the time you can say, ‘Can we try to do a picture of you in the bathtub?’ And then they agree to do that and they never ask to see the picture.” That's precisely what Jonas offered Torres, but it turned out it wasn't necessary. Torres nestled into the tub and they got the shot. No stress, no muss. After all was said and done, Jonas was clear to say that this is his kind of project. “It’s the kind of story I really enjoy doing, because it’s a real story with a real interest and it’s something that’s important,” says Jonas. “It’s great to do it for a magazine like Vanity Fair because they let me have the luxury of spending time.” The long time relationship Jonas has with Vanity Fair means there’s mutual trust, a crucial element for such an impactful story.
  • 2.24.15   The Rhoads Capture Father John Misty for Rolling Stone

    Sarah and Chris Rhoads, of We Are The Rhoads, are huge music buffs as it is, so when Rolling Stone got in contact with them to shoot Josh Tillman of Father John Misty, they were excited to take on the project. A handful of his latest albums are in their vinyl rotation, and his unique sound is what has spoken to them. “His music has a folky, unique, psychedelic vibe, which we tend to gravitate to,” explains Sarah Rhoads. “It’s its own thing, which is really cool. His music has this sort of introspective intellectualism about it that's intriguing, and when you meet him he’s kind of exactly like that.” The Rhoads invited Josh up to their house to hang out and drink some coffee, shooting around their property and nearby Griffith Park. One of the most striking elements of their shoot with Josh is the solemn depth of the energy behind the images. That stillness is inherent to Josh, and his sensibilities. But that doesn’t mean that he and The Rhoads didn’t have any fun in their time together. Shooting in Los Angeles means that they attracted a little bit of attention, and Josh’s handling of the rubberneckers gave everyone a chuckle. “His personality type is the kind to go with it. So he would wave and introduce himself as Christian Bale,” says Chris laughing. “I think as much as he can be goofy, at the end of the day he’s actually quite intellectual, and a serious person.” By showing all aspects of himself to The Rhoads, they were able to reflect the full personality of the musician, pulling from all sides. That dichotomy is reflected most elegantly in the photo where Josh is leaning his forehead against a tree. “I asked him to hug the tree… and that’s what he did. So it’s perfect, I feel like,” says Sarah. It’s a moment that started off with a silly request that opened a window into a part of Josh you may not see otherwise. “For us, the most successful photoshoots are the ones where we can really get a strong portrait where we capture the heart and essence of who somebody is, and they’re vulnerable enough. I really feel like you can see into who he is.” A part of fame is remaining a half step away from vulnerability, keeping a distance between the self and the image. But it’s the photographer’s job to close that distance, which is what Chris and Sarah are always working towards. “I feel like the performer is kind of a mask that he sometimes wears, which I guess we all kind of do,” says Chris. “So building enough trust and comfort where he can relax and actually be himself. I think that’s what you see there.”
  • 2.23.15   Polyester Gets Personal with Mass Mutual

    Insurance is about protecting those you love. We spend a great deal of our lives providing for those we care about and the idea of leaving them with nothing is unbearable for many. Life Insurance acts as a protection for the people we leave behind, along with other financial apparatus to provide for any other contingency. These are constructs created for financial security, but at heart are about the relationships and feelings for those whose futures they secure. For their latest campaign, Massachusetts Mutual Life Insurance Company, decided to get at the heart of these issues to communicate all the different products and services they provide. The issues are serious, and deserve the respect of time and focus, getting at the heart of actual experiences. They created a campaign, in conjunction with Mullen, called “In Their Words.” Using audio culled from years of in-person interviews with actual Mass Mutual customers, Brian Rea created illustrations around these stories that Polyester Studio animated into narratives. To make sure the spots hit the right tone, Polyester had to balance between aesthetic and story telling. Since they were developing animated pieces with audio captured from real life, the calibration had to be right on. “The agency, Mullen, wanted to make sure the animation was pretty restrained and subtle and not over the top,” explains Jeremy Dimmock, Polyester co-founder. Bringing to life the illustrations of Brian Rea meant fusing styles into pieces that communicated these powerful ideas. “They’re all really emotional and some pretty heavy subjects, but I think they’re all handled really well, really deftly, and they all tell a really nice story,” says Bob Zagorskis, the other co-founder of Polyester. Polyester typically uses their talents on spots that are shorter in length and quicker in pacing. The Mass Mutual pieces, because of their emotionality, needed more room to breathe, so they constructed much longer narratives. “Doing commercials, and stuff like that, you don’t get a chance to work on pieces like this that are longer and more film-like,” says Bob. “I think that was most interesting, actually telling stories over an extended period of time.” Since the pieces are given the time to tell the whole story, we get involved in the teller’s life and experience. And we see how the products that Mass Mutual offers actually affects these peoples’ lives. By shirking traditional advertising, they actually tell the full and truest story, relying only on honesty and plain telling.
  • 2.20.15   Joe Pugliese's SNL Dream Team

    Just this past week, Saturday Night Live celebrated its fortieth anniversary. It was a landmark event not just for those who have been involved with the show all these decades, but also for generations of fans. When a show is on television for as long as SNL has, there are millions of viewers who have literally grown up with the sketches, personalities, and musical guests. Entire careers have been bookended by performances on the sketch comedy show, all on the stages of studio 8H. Photographer Joe Pugliese has been a fan of the show for years, so when he got the call to shoot dozens of actors and writers with connections to the show for The Hollywood Reporter, he leapt at the chance. One of Joe’s signature artistic choices is to enter the photographer / subject relationship with as little information as possible; he likes to discover his subject in real time without all the baggage of a public persona. Since Joe has followed the careers of all these people for years, he had to approach it from a different direction.  Even if you’re not a fan of SNL, these faces will be familiar to you. And each of these men have signature personality traits that come through in the photographs. “Alec Baldwin was very amenable and charming, Tom Hanks had a lot of fun with it, Steve Martin sort of showed some kind of Vaudeville looks,” says Joe. “Christopher Walken didn’t talk. I made a little direction towards him and he just looked at the camera. That was just perfect Christopher Walken. Everyone kind of fell into their own personal character.” Each of these moments can have different meaning depending on what you bring to it as a fan, or as a photographer. For Joe, it was a thrill because he was interacting with everything he knew and anticipated. It was his viewer experience made real. “Working on this project kind of confirmed what I thought [SNL] was.” In addition to pulling aside these most prolific SNL hosts, he also got to shoot some of the most significant writers from the history of the show. Meeting and shooting Conan O’Brian, Bob Odenkirk, and others, meant Joe got to sit with the creators of some of his favorite sketches. “It was a nice way to get them all together and represented in a story like this. It’s not all about the people in front of the camera,” he says. As much as we get to see the play and fun in front of the camera, there are just as many people in the writer’s room who are working with the same fervor and excitement. “It really is the dream of every single one them. No one there took it lightly. I think every single person realized at the time that they were living out a dream.”
  • 2.20.15   Robert Maxwell’s Eager Collaborator: Dame Helen Mirren

    The Academy Awards are rapidly approaching, and with the marinade of glitz and glamour comes the veil of secrecy and wonder about who is going to take home the awards. Covering Variety this week is Helen Mirren, the Best Actress winner in 2007, and she looks like she’s got a secret. With her face covered by a mask, holding a sealed golden envelope, she’s our usher to the surprise and we can’t wait to hear what she has to say. The mask was photographer Robert Maxwell’s idea. “I just brought that from home, they said she was coming with her own clothes, and I just wanted to make sure that we had interesting things on set,” Robert says. Not every actress would be playful enough to don a mask, but Dame Helen was there with Robert one hundred percent. As Robert tells it, “She said, ‘I love that let’s do it.’” But, Robert knew he was going to find a willing collaborator in Helen. He’s worked with her before and has consistently been struck by her kindness and artistic generosity. “She’s one of the sweetest, easiest subjects I’ve ever worked with,” says Robert. “She’s one of the sexiest women I’ve ever met.” Not only does she arrive ready to work with Robert, she arrived alone. Usually, public personalities arrive with publicists and managers in tow. Not Helen, she arrived solo, eager to work with Robert. Maybe that’s her secret.
  • 2.19.15   ilovedust and Shotopop Bring Out the Monster Talents

    The NBA’s All Star Weekend is exactly that: a time for the best of the best in basketball to converge on one city and celebrate the talents and skills that make watching these athletes so much fun. The All Star game is the centerpiece of a huge array of events, featuring a wide variety of personalities, brands, and celebrities. The whole weekend is a veritable pageant of the most commanding athletic figures and their celebrity fans.  Each of the major sports brands typically releases a collection around the excitement, and Nike’s All Star Weekend Collection is always one to watch. Capturing both the giant figures and excitement of the events, ilovedust and Shotopop collaborated on an animation to build excitement and show off a couple products that Nike was going to have available for the celebration. “It was almost like a little trailer in the form of a monster movie,” says Casper Franken of Shotopop, who animated the illustrations by ilovedust. “We see all these athletes who are just coming to New York and something massive is going to happen. But we’re not sure what that is; it just sort of alludes to the action that is about to come.” What ended up coming was a Dunk Contest that ripped a lot of fans out of the seats from excitement, and a close game between the West and East All Stars with a final score that ended with a paltry 5 point differential. To ensure that the project came together as seamlessly as possible, Shotopop and ilovedust combined forces just about as close as two design groups can. “We were in contact literally the whole time during the project,” says Casper. “We shared with each other way more often than we would normally. We really joined force pretty effectively.” Those daily conversations guaranteed that every element was tied up precisely the way it needed to be. Each group was able to be constantly making adjustments, all feeding into the ultimate success of the final piece. Not only did this intense collaboration make for an efficient and effective workflow, it meant that the result was grander as a result. “It makes it a lot more dynamic,” says Casper. “The way we worked with them enabled us to do more.” The lines of ilovedust’s illustrations created the baseline epic feeling that Shotopop was able to build upon making for the ultimate celebration of this outstanding weekend.
B&A Instafeed. Images From Our Artists & Community
  • Toby & I are flying to JAPAN for a secret mission. Wish us LUCK please. It
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  • It
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  • Follow these fine organizations:) ‼️repost: @animalnewyork "That night @trustocorp executed their ad-killing/art-building campaign. #tbt 2011 (📷: @buckyturco)" #thelisaprojectnyc #supports #trustocorp #trusto #animalnewyork #buckyturco #phoneboothtakeover #yeahwegotkeysforthat
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  • Repost from @animalnewyork #TBT to 2011 - Animal went out with @trustocorp to document their takeover of Manhattan phone booth light boxes... #trustocorp #buckyrasta
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  • #UK
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  • Hyperloop Transportation Technologies, the company that wants to move the revolutionary transit system out of Elon Musk’s brain into the real world, plans to start construction on an actual hyperloop next year. OK, it will only run five miles around central California, and it won’t come anywhere close to the 800 mph Musk promised, but it’s a start. More at WIRED.com. (📷 HTT/JumpStartFund)
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  • Chillin
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  • 🍻 ✖️🔌 #SecretWalls x #PowWowHawaii :: 📷 by @streetcandyblog
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  • Detail of the install made in tribute for the #10YearsOfJonathanLevineGallery . Come say hello and leave a note, photo or sticker. Thanks for being part of our story.
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  • He lives in the South West part of England, but it feels like the other side of the world to me. Adam (@adampartridge) shows the most amazing views from the coast of Dorset. You can almost hear the waves crashing through the photo. His favorite place to be seems the Old Harry Rocks, which are three impressive chalk formations located at Handfast Point. One of my favorite ones is this one taken at Smallmouth Beach because of it
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GorgeousFACE @jessicaannstrother 
Shot by @jasonehardwick 
Style @krisanasotelo 
Hair @kabuto1006 
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  • Still life or sunglasses ad? #notnyc #sunnies #gallerystock #travelinspo #florida #westwardleaning @westwardleaning
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  • #MattandKim and #JonathanLevine at the opening for #TheColorandTheFury, a group exhibition celebrating the #10YearsOfJonathanLevineGallery. @mattandkim
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  • Go follow @oliviajbullock One of my favourite artists. Lucky to own a piece of her work.
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  • I
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  • #bts with @lilyaldridge  #editorial #fashion #setlife #NYC #lovemyjob #models #beautiful #photographer #perryhagopian
#supermodel #behindthescenes #fashionshoot #lilyaldridge @usweekly @jenhalps
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  • #tbt : painting @toykio
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  • This stuff totally works. Thanks @eleanorrrrrr #rapidlash
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  • I just built a #homemade #skyscraper with a #fabercastell #fountainpen taped to my window. #nyc #manhattan
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  • I wish I was there in person to see these get made! Musashi print coming out beautifully... This is the screen for the dark grey. @matteatonasnobody @powwowhawaii
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  • Oh snap. Beautiful progress print shot of my collaboration print with @matteatonasnobody !!! This is right before the silk screen process! And YES WE ARE CONFIRMED. Print drops tomorrow at noon PST on my website (URL in my profile)... I
    likes 974 // comments 9
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